Screens are everywhere today at the point of purchase. But in 2015, when Cooler TV launched, the idea of delivering quick, smart, constantly refreshed content was still relatively new. 

​

Similar to what has evolved into YouTube pre-roll ads, these 10-second spots spoke to convenience store consumers exactly at the moment of purchase decision, when Molson Coors’ brands were only an arm’s reach away.

​

Each month, we created dozens of ads featuring the high-quality production values that national brands like Coors Light and Miller Lite require – all within a scaled-down budget and timeline, often localized to showcase regional sports alliances, events and partnerships.

​

This ongoing project gave us valuable experience in short-form advertising and allowed our clients to avoid the time-consuming process and higher expense of working with an agency. 

​