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Vote With Love is a nonpartisan civic engagement effort designed to grow empathy and help voters prepare to cast a more thoughtful and informed vote. They reached out to us to create this TV spot to air in Wisconsin, a key state in the November 2020 presidential election. We found a farm willing to volunteer their land and worked with crop artists and our dedicated on-camera volunteers over the course of three days to create this message. The production itself was an act of love and a heartfelt call to action to voters in our home state.
Our work on this video included concepting, writing, casting and pre-production, filming and editing. Released just before April 1, 2023, this spoof -- filmed at Madison's Edgewater Spa -- earned thousands of media impressions, including conversation between Hoda and Jenna on The Today Show. See https://www.wedgewaterspa.com/.
When two delivery drivers at Minnesota-based Breakthru Beverage saw a man standing on a bridge during their morning route, they couldn't just keep driving. Their work that day saved a life, and it was our job to tell the story with gravity and emotion for an internal audience at Molson Coors and its consumer base.
"Good beer is made in the malthouse," Bill Coors always said, and in this video for Molson Coors employees and distributors -- also shared with consumers via social media -- we showcased Coors Brewing Company's onsite malting facilities and the unique Moravian barley that give Coors Banquet and Coors Light their consistent quality and taste.
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